Eyeing Expansion: Intel's Offering to Rural India - the Community PC
he rural sector has one more reason to smile. After ITC's e-choupals, here comes Intel's "Community PC" platform.
Intel has recently announced the Community PC as its offering to the rural Indian. Its part of the "Jagruti" initiative wherein Intel collaborates with businesses, governments and education institutes to provide their services through this platform.
The PC is designed to face the rough and tough conditions of the rural sector. It is a expandable and runs on shared access. It has a rugged chassis, Customized Power Supply Unit (CPSU), lower power consumption and Access Control. The Chassis can withstand harsh temperatures (upto 45 degree Celsius), high humidity levels(70 to 85 RH). It has an in built fan to cool the motherboard. The CPSU is a combination of the Integrated Power Supply and UPS. This protects the computer from abrupt power cuts. What's more, it takes less than 100W to run!
Rural India is a huge untapped market for the Big Tech guys. Internet kiosks have been increasing across the rural India providing access to services like e-governance, e-banking et al. Intel aims to position its PC for such kiosks thus not only providing the farmer with a rough and tough machine, but also promoting access to technology.
Be it FMCG or IT, Rural India is the place to be. But is this another monopoly in making?